Founders Neige and Pippa searched tirelessly for an effective deodorant that was clean and stylish, and found this to be a huge challenge. After being unable to find something that existed on the market, the duo created their own. The Routine team feels that lymph nodes, the planet and its inhabitants (YOU) are important business, and they decided to share their creation with all. They believe armpits are lovely and deserve the best, just like every other inch of our beautiful bodies.
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