Vyrao is the world’s first wellbeing brand to fuse energetic healing with master perfumery. Launched in May 2021 by Yasmin Sewell, the intention behind Vyrao is to use scent to help connect us to ourselves and our feelings, and raise our energetic field.
Inspired by her training in Reiki and energetic medicine, founder Yasmin Sewell explains: “I wanted to create a multi-dimensional wellbeing brand that looked at not just what we eat and drink, but how we feel. The connection between our emotions and physical body is a subject I feel deeply passionate about.”
To date, Vyrao has formulated five unique personal fragrances and three home scents using plant and flower remedies, each formulated to evoke specific emotional benefits.