Reverie Hair Care

A daydream of botanical pleasures, REVERIE is haircare for all humans.  No matter your hair density or texture, our clean and innovative formulas nurture the integrity of your hair for unrivaled results. Made intentionally in California, Reverie utilizes innovative skincare methodology to formulate products of substance. Their attention to detail at every stage of the process—from mindfully sourced vegan ingredients, to comprehensive in-salon and lab testing, rigorous sustainability protocols, and considered packaging choices—is our commitment to creating alchemy in a bottle.

REVERIE is proud to be Certified Plastic Negative through a partnership with rePurpose Global. This partnership funds the recovery and removal of 2x as much plastic as the brand creates through its products and operations. Now all REVERIE products have a Net Zero Plastic Footprint!

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Frequently Asked Questions

  • What sustainability measures does Reverie follow?
    Reverie adheres to our sustainability and packaging requirements. The brand focuses on sourcing ingredients from regenerative, biodynamic, and organic farms to minimize ecosystem stress. Their concentrated formulas promote longevity, reducing the need for frequent purchases. Reverie also uses sustainable products and packaging materials including 100% traceable post-consumer recycled plastic, carbon-negative sugarcane, and 70% post-consumer recycled glass. As they partner with rePurpose Global, they also fund the recovery of twice as much ocean-bound plastic waste to achieve a net zero plastic footprint–making them Certified Plastic Negative!
  • How do Reverie hair products benefit different hair types?
    Reverie hair care products are formulated to nurture the integrity of your hair - no matter what type it may be. Their nutrient-rich ingredients, such as amino acids, leaf extract, rice bran oil, and sweet almond protein, cater to a variety of hair types, from dry hair to color-treated hair. Not only that, but their commitment to clean beauty means that their products are free from over 2700 potentially harmful ingredients restricted by The Credo Clean Standard™. As a result, their natural hair care products are more suitable for those with sensitive scalps and promote healthy hair growth.
  • Are Reverie products suitable for all genders?
    Yes - Reverie is an inclusive brand and their products are suitable for all genders and all hair routines. With a line of hair products powerful enough for all hair types and textures, the Reverie brand messaging promotes diversity and inclusivity in hair care.
  • Does Reverie test its products on animals?
    Reverie maintains a strong commitment to being a cruelty-free brand. At Credo Beauty, we exclusively stock brands that adopt cruelty-free practices and adhere to our strict animal welfare standards, which we enforce across all our partner brands. Additionally, we prioritize vegan options and monitor the usage of animal-derived ingredients, either banning them or significantly limiting their presence in our product offerings.
  • What are some of Reverie’s best sellers?
    Here are some popular Reverie hair care products: - Milk Anti-Frizz Leave-in Nourishing Treatment: A versatile, silicone-free serum that moisturizes, softens, strengthens, and protects hair from heat damage. Suitable for all hair types and perfect for various styles. - Shampoo + Conditioner Duo: This pair ensures both scalp and hair are cleansed, hydrated, and shiny. The shampoo refreshes the scalp and leaves hair bouncy, while the conditioner provides weightless moisture for even the driest strands. - Cake Restorative Scalp Tonic: A specialized serum designed to rejuvenate the scalp using clinically-proven ingredients. It protects hair follicles, restores the skin barrier, and soothes dry, itchy skin. - Rake Styling Balm: An innovative styling balm that combines the benefits of a curl cream and a finishing cream. It offers a soft, touchable hold without buildup, providing flexible definition for all hair densities and textures.