Our story - Credo

Credo is Latin for “I believe.”

And we believe that knowledge is beautiful.
It lets you know what shade works for you, what nourishes your skin and how to tackle those wrinkles.
It explains the difference between good chemicals and bad ones.
And allows you to understand which brand is the best for you, as well as the earth.
It lets you know your best self, inside and out.
There is a world of clean beauty to meet.
We can introduce you.


GLOBAL BEAUTY

We knew that to find the best clean beauty products we’d have to look all over the world for them; from our hometown of San Francisco to the farms of New Zealand.
What we found was a lineup of brands that use safe, sustainable, and ethically sourced ingredients to create products that do what they’re supposed to do.
And what we have curated is the very best from around the world, so that you only had to look in one place to see it all.


TRANSPARENCY

Between our brands, ourselves and our consumers there is a common thread: transparency.
Beginning with our promise to never carry products with known harmful ingredients or animal byproducts. 
And we only stock brands that never test on animals.
Isn’t integrity a beautiful thing?

CLEANER PRODUCTS

Our mission is to change the way people think about ingredients and products they put on their bodies. We believe giving you a beautiful, elegant, and welcoming clean beauty shopping destination, filled with amazing products and honest experts, is a pretty good start.



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