Live Tinted was founded in 2018 by South Asian-American woman and influencer-turned-CEO, Deepica Mutyala. Initially, an online community where people of color could share their experiences and thoughts on topics such as diversity, representation, colorism, just to name a few, it has since evolved into a brand dedicated to providing beauty and skincare solutions designed specifically for a segment of the beauty enthusiasts that are usually underrepresented and often times feel unseen. Live Tinted’s mission is to continue to raise awareness for more representation and identity affirmation while creating solutions with POC-first in mind. 

“YOUR SKIN TONE IS A REPRESENTATION OF YOUR CULTURE.  WEAR IT PROUD.” -Deepica Mutyala