Live Tinted Makeup
Live Tinted was founded in 2018 by South Asian-American woman and influencer-turned-CEO, Deepica Mutyala. Initially, an online community where people of color could share their experiences and thoughts on topics such as diversity, representation, colorism, just to name a few, it has since evolved into a brand dedicated to providing beauty and skincare solutions designed specifically for a segment of the beauty enthusiasts that are usually underrepresented and often times feel unseen. Live Tinted’s mission is to continue to raise awareness for more representation and identity affirmation while creating solutions with POC-first in mind.
“YOUR SKIN TONE IS A REPRESENTATION OF YOUR CULTURE. WEAR IT PROUD.” -Deepica Mutyala
Every product we sell meets the Credo Clean Standard
We offer clean beauty vetted to the highest standard.
Know where your products are coming from
We want to know where ingredients come from and how they were made.
Humane treatment of humans and animals
Clean beauty should include the just treatment of humans and animals.
Leading the way in sustainable packaging and recycling
We co-founded Pact to tackle beauty’s packaging waste problem.
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