A hydrating mascara that volumizes, lengthens and lifts.
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30 day returns
- How to use
- Sustainable Packaging
- About the brand
All skin types.
Why we stand behind it
RÓEN BEAUTY CAKE Mascara is a buildable, volumizing and hydrating mascara designed to plump lashes with a uniquely fluffy brush designed with flexible bristles that lengthen and lift from the root of the lash. The intensely black formula provides an extra-dark finish leaving you with flake- free, thick and lengthened lashes that stay-all-day.
Designed with plant-based sunflower, bayberry and carnauba waxes for flexibility and hold, CAKE is infused with olive oil to keep lashes hydrated throughout the day. The intensely black mascara is formulated with the perfectly balanced combination of Silica and Nylon-12 for high-impact volume that is clump-free.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.learn more
This product is
Gently wiggle the wan from the root to the end of the lashes. Continue to build layers until the desired level of volume and thickness is achieved
Full ingredient list
<p><span style="font-family: -apple-system, BlinkMacSystemFont, "San Francisco", Roboto, "Segoe UI", "Helvetica Neue", sans-serif;">Aqua (Water/Eau), CI 77499 (Iron Oxide), Helianthus Annuus (Sunflower) Seed Wax, Myrica Cerifera (Bayberry) Fruit Wax, Glyceryl Stearate, Stearic Acid, </span><span style="font-family: -apple-system, BlinkMacSystemFont, "San Francisco", Roboto, "Segoe UI", "Helvetica Neue", sans-serif;">Propanediol, Acrylates Copolymer, Glycerin, Silica, VP/Eicosene Copolymer, Nylon-12, Copernicia Cerifera (Carnauba) Wax, Isododecane, Trimethylsiloxysilicate, Olea Europaea (Olive) Oil Unsaponifiables, Phenoxyethanol, Hydroxyacetophenone, Lecithin, Sodium Hydroxide, Dimethicone, Hydroxyethylcellulose, Shorea Robusta Resin, Rhus Verniciflua Peel Wax, Rhus Succedanea (Japanese) Fruit Wax, Ethylhexylglycerin. </span></p>
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
RÓEN Beauty was founded in 2019 by beauty devotee and clean beauty advocate Tiffany Thurston Scott in the heart of Los Angeles. Her vision is a collaboration of glamour, artistry, and wellbeing which has inspired a cult-like global following that began with their uniquely designed Hero eyeshadows. Her passion has helped lead the clean beauty revolution with innovative skin-nourishing formulas that are glamorous and easy to use without compromising on performance and wearability.SHOP ALL RÓEN BEAUTY