Collection: Eye Makeup

Natural eye makeup products, while using ingredients derived from nature, do not follow a universally accepted set of standards. Conversely, organic eye makeup meets strict standards which are legally established by the U.S. Department of Agriculture via the USDA Organic program. While clean products aren't legally defined, the clean eye makeup products we offer adhere to our strict Credo Clean Standard™, meaning they do not contain any of the 2700+ ingredients we prohibit due to being potentially harmful for your skin or the environment.

At Credo Beauty, we ensure that all our clean eye makeup adheres to our industry-leading clean standard, meaning they are free from potentially harmful ingredients such as parabens and phthalates, which are often present in conventional eye makeup. The formulas don't contain any ingredients on our Dirty List, meaning they are gentle on the sensitive eye area, reducing the risk of irritation and allergies. Our clean eye makeup brands also prioritize sustainable practices, employing eco-friendly packaging and ethical sourcing of materials to minimize environmental impact.

We've done all the hard work for you, as we don't stock any products that contain the ingredients listed on our Dirty List. Whether it’s an eyebrow pencil or liquid liner, our clean eye makeup products are free of irritants, hormone-disrupting preservatives like parabens, sulfates, and phthalates, and don’t contain harsh fragrances that can trigger allergies and inflame sensitive eyes.

It can sometimes be hard to find which eye makeup is clean, especially as the ingredients are not always so obvious on the packaging. Luckily, there are certifications such as EWG Verified, USDA Organic certifications, and Cruelty-Free. At Credo Beauty, we always ensure you get the best of clean eye makeup by working exclusively with brands that abide by our strict Credo Clean Standard™.

Yes, clean waterproof eye makeup offers a more natural, smudge-resistant alternative for everyday wear or light rain. This is because most products include candelilla or beeswax, which create a water-resistant barrier and help repel water. Remember, reapplication might be needed for intense water exposure, but clean formulas let you enjoy beautiful, long-lasting eye looks without compromising on clean ingredients.

Unlike conventional makeup that might contain harsh preservatives, clean formulas prioritize gentle, ophthalmologist-tested ingredients. This minimizes the risk of irritation, redness, and even allergic reactions often experienced with traditional products. Clean makeup is especially beneficial for those with sensitive skin or allergies, as it avoids common triggers that can cause inflammation and discomfort.

Thanks to innovative formulations, clean brands are developing safe alternatives that deliver long-lasting results. While some clean products might require touch-ups, especially for oily lids, the overall quality and wear time are continuously improving and some formulas now even match the same levels of effectiveness. For example, a study published in the Journal of Cosmetics Dermatology found that testers reported similar wear time and smudging resistance between clean and conventional eyeshadows.